The Colour Purple

Pantone have announced that the colour of the year 2018 is Ultraviolet.  This is a symbolic colour selection; a snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future” Pantone®

Chieftain Fabrics recently exhibited at the Heimtextil show in Frankfurt. Apart from exhibiting and getting the opportunity to meet with our European customers, the show provided a great opportunity to attend lectures presented by professionals in their field. We particularly enjoyed a  lecture by Yvonne Jaklitsch from Pantone, who spoke about new colour trends  for 2019 as well as the colour of the year for 2018, Ultraviolet, and their reasons for choosing this colour.  

Jacklitsch spoke about lifestyle trends for 2019 which were interesting and gave much food for thought. She noted that people are beginning to step away from passive consumption towards active participation. Apparently, we are revising our lifestyle choices  and returning to the essential elements of our lives such as family and friends.

In 2017, Greenery was the Pantone colour of the year which signified a desire to reconnect with Nature as well as a concern for the planet and its future.  We were seeking to revive our lifestyle choices and combining the use of raw materials with modern technology.

So how can this be applied in real terms?

Jacklitsch pronounced the Ultraviolet colour choice to be a provocative and thoughtful shade, which communicates originality, ingenuity and visionary thinking which points us towards the future.

It has been proven that purple is associated with the release of stress.  Meditation is also associated with the colour purple, because of its connection with the lavender plant and its relaxing properties.

Thanks to the calming, de-stressing and provocative qualities of this colour, Jacklitsch believes we will begin to see purple LED lights in showers in hotel rooms, purple floral patterns in fashion design as well as an increasing popularity of superfoods such as beetroot and red cabbage.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue based purple that takes our awareness to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” Pantone ®

Find our Ultra Violet Colours here: