EE are one of the most advanced digital communications companies in the UK. They are host to three of the best known UK telecoms brands under the one roof, Orange, EE and T-Mobile.

EE are the first telecommunications company in the UK to offer superfast 4G mobile services alongside fibre broadband. They deliver their service in the UK to over 30 million customers. They have 13,000 full time employees and have a total of 580 retails stores across the UK.

Chieftain Fabrics were commissioned to design and supply the fabric for all of the customer seating in the various EE branches. each branch being slightly different, but sharing many commonalities, such as high street or commercial centre location, high traffic facilities and a mix of service and retail shopping.

Chieftain beat competition from some of the most prominent fabrics providers in Europe to win the contract with our Just Colour Greyfriar product. EE store specialists felt that this was a more suitable colour for the specification of the stores, which employ grey and yellow contrasts for their corporate identity. It also stood to Chieftain’s advantage that they could custom match any colour that was required – but this wasn’t necessary in the end.

The EE stores are fitted with ‘Cube Seating’, supplied by Norwich based AP Leisure & SJ Easter Upholstery. This is a national ongoing project and Chieftain are proud to have their fabrics in such a prestigious store.