Lionella-reduced PVC content faux leather

Lionella is a brand new faux leather for the 2012/2013 season. It has been designed to offer the feel and touch of leather with the efficiency and consistency of a faux leather.

To do this, we have taken phthalates, reduced the PVC content and added 15% PU to Lionella, which allows it to retain the strength of a PVC but have the soft feel of a PU. Furthermore, the support or backing cloth is 100% cotton, therefore, this product is totally renewable.

There are two grains within the range. Bourbon, consisting of 12 colours, and Tempo, with 8. It is heavier than a standard faux leather product, at 800 g/m2. This is to simulate the appearance and feel of real leather. The product is also made to be extremely hard-wearing at 300,000+ Martindale rubs.

In the current market however, one of the key advantages of Lionella is its efficiency. The product is priced at approximately 1/3 the price of real leather per square metre and with less than 5% waste compared to up to 40% on a hide.